In a bold move that’s set to redefine the rugged SUV segment, Mahindra & Mahindra has unveiled its latest offering – the New Bolero 2024.
This iconic vehicle, long synonymous with durability and reliability, has received a significant upgrade that promises to elevate the driving experience while staying true to its robust roots.
A Legacy Reimagined
The Mahindra Bolero has been a stalwart in the Indian automotive landscape for decades, earning a reputation as a dependable workhorse capable of conquering the most challenging terrains.
With the 2024 iteration, Mahindra aims to build upon this legacy while infusing modern sensibilities and advanced technologies.
“We’ve taken the essence of what makes the Bolero great and enhanced it for the modern era,” says Rajesh Jejurikar, Executive Director of Auto & Farm Sectors at Mahindra & Mahindra.
“The New Bolero 2024 is not just an upgrade; it’s a reimagining of an icon.”
Rugged Exterior, Refined Interior
At first glance, the New Bolero 2024 retains its commanding presence with a muscular stance and bold lines.
However, closer inspection reveals subtle yet significant changes. The front fascia sports a redesigned grille with chrome accents, flanked by sleeker LED headlamps that blend seamlessly into the robust bumper.
The signature boxy silhouette remains, but with refined edges that improve aerodynamics without compromising the vehicle’s imposing look.
Step inside, and the transformation becomes more apparent. The cabin has undergone a comprehensive overhaul, striking a balance between utilitarian practicality and modern comfort.
Premium upholstery, ergonomically designed seats, and improved noise insulation create a more pleasant environment for both driver and passengers.
The dashboard now features a 7-inch touchscreen infotainment system, exclusive to the top-tier N10 (O) variant, bringing the Bolero firmly into the digital age.
Power and Performance
Under the hood, the New Bolero 2024 doesn’t disappoint. It comes equipped with Mahindra’s tried-and-tested 1.5-liter mHawk diesel engine, now tuned to deliver an impressive 100 PS of power and 260 Nm of torque.
This powerplant is mated to a smooth-shifting 5-speed manual transmission, ensuring that the Bolero retains its reputation for reliable performance across various driving conditions.
“We’ve focused on enhancing the engine’s efficiency without compromising on the torque that Bolero users have come to expect,” explains Veejay Nakra, CEO of Mahindra’s Automotive Division.
“The result is a vehicle that’s equally at home on city streets and rural backroads.”
Advanced Safety Features
Safety has been a key focus area for the New Bolero 2024. The SUV now comes standard with dual front airbags, ABS with EBD, and rear parking sensors with reverse assist.
The body structure has been reinforced to improve crash protection, and the inclusion of ISOFIX child seat mounts makes it a more family-friendly option.
Variants and Pricing
The New Bolero 2024 is available in four variants – N4, N8, N10, and N10(O).
Prices start at an attractive Rs. 9.90 lakh for the base N4 variant, going up to Rs. 12.15 lakh for the top-spec N10(O) model (ex-showroom, Delhi).
This competitive pricing strategy positions the Bolero as a value proposition in the crowded SUV market.
Market Position and Competition
While the Bolero has traditionally occupied a unique niche in the market, the 2024 model is poised to challenge more mainstream sub-4m SUVs.
It stands as a rugged alternative to vehicles like the Nissan Magnite, Kia Sonet, and Maruti Suzuki Brezza, offering a blend of toughness and modernity that sets it apart.
“The New Bolero 2024 isn’t just competing on features or price,” says auto analyst Amit Kaushik. “It’s offering a distinct character in a segment that’s becoming increasingly homogenized.
For buyers who want a no-nonsense, go-anywhere vehicle with modern amenities, the Bolero presents a compelling case.”
Environmental Considerations
In line with growing environmental concerns, Mahindra has made efforts to improve the Bolero’s eco-credentials.
The engine now meets BS6 Phase II emission norms, and the company has implemented more sustainable manufacturing processes in its production.
The Road Ahead – Mahindra New Bolero
The launch of the New Bolero 2024 marks a significant milestone for Mahindra & Mahindra. It represents a careful evolution of a beloved model, balancing tradition with innovation.
As the automotive landscape shifts towards electrification and autonomous technologies, the Bolero stands as a testament to the enduring appeal of robust, purpose-built vehicles.
“The Bolero has always been more than just a car; it’s a part of India’s automotive heritage,” concludes Anand Mahindra, Chairman of Mahindra Group.
“With the 2024 model, we’re ensuring that this legacy continues well into the future, ready to tackle the challenges of a new era.”
As the New Bolero 2024 hits the roads, it carries with it the hopes of a new generation of adventurers, farmers, and families looking for a vehicle that can keep up with their diverse needs.
In a world of rapid change, the Bolero remains a constant, evolving yet steadfast in its core promise of reliability and toughness. The tough, indeed, has gotten tougher.
